Often, we tell startups' stories through their achievements: the disruptive innovations, the new funding rounds, or international partnerships. But to get there, innovators have to undertake a long journey, facing the challenges of an unknown market, conducting pilots and trying to stand out in a crowd of competitors. For the fifth Coaching Corner episode, we bring together Kjetil Meisal, CEO of ONiO, Oslo-based IoT company specializing in ultra-low-power microcontrollers, and Kaija Pöysti, the business coach that coached the EIC Accelerator Blended Finance beneficiary.
