The EIC International Trade Fairs Programme 3.0 is inviting EIC-backed companies to showcase their innovations as part of the EIC Pavilion at MEDICA 2025, happening from 17-20 November 2025 in Düsseldorf, Germany. This is your opportunity to be part of one of the largest medical B2B trade fairs worldwide!
Application deadline: 25 April 2025
Why attend?
MEDICA is the premier global trade fair for healthcare innovation, held alongside COMPAMED, which focuses on medical technology suppliers.
Last year, MEDICA attracted over 5 800 exhibitors from 72 countries and more than 80 000 visitors and experts, including a high percentage of top-management decision-makers. See how was the journey of the EIC delegation at MEDICA 2024.
Highlights of MEDICA 2025
- Discover the latest industry products, such as laboratory technology, diagnostics, physiotherapy equipment, medical devices, consumables, and digital health solutions.
- Network with leading medical experts from around the globe, build new partnerships and explore business opportunities on this international platform.
- Attend a wide range of forums covering topics such as generative AI and big data, robotics, XR and digital twins, mobile health and medical wearables, 3D printing, the Internet of Medical Things and solutions for the hospital of the future.
Supported by the EIC, the selected companies will have a unique platform to present their leading innovations. Don’t miss this opportunity to be at the forefront of medical technology.
Are you ready to make an impact? Join us at MEDICA 2025!
Is this programme for you?
For the MEDICA 2025 trade fair, the EIC is looking for EIC-backed SMEs, start-ups and scale-ups looking to develop their business in Europe and beyond by:
- Identifying business opportunities;
- Increasing sales and revenue;
- Expanding product reach and distribution networks;
- Building meaningful business relationships with potential investors, distributors, customers, etc.;
- Gaining insights into industry trends and current market conditions.
Working on:
- Medical imaging
- Laboratory technology
- Diagnostics
- Health IT
- Mobile health
- Physiotherapy and/or orthopaedic technology
What’s in it for you?
A delegation of 15 SMEs, start-ups, and scale-ups will be selected to attend MEDICA 2024 supported by the EIC. The selected recipients will receive exclusive business services, such as matchmaking, pitching, and mentorship support, as well as a free booth to showcase their inventions in the EIC Pavilion. The programme is structured in the following blocks:
Networking and mentorship:
- Access customised capacity building and support based on your company’s specific needs and targets.
- Identify partners that align with your objectives and connect with leading medical industry experts.
- Mentoring and coaching sessions with experts onsite.
International visibility:
- Maximise visibility as part of the EIC Pavilion.
- Access pitching and speaking opportunities at the EIC Pavilion or the main conference programme.
- Receive customised promotion materials to communicate about your participation and gain traction.
Market awareness:
- Participate in workshops led by market experts to gain insights into market trends and best practices.
- Attend training sessions to learn from industry leaders, share knowledge, and engage in meaningful conversations.
Application process
After logging in with your EU-Login credentials, please fill in the application form and answer all the questions.
You will be assessed on the following criteria:
- The expected impact of your participation to the trade fair.
- The fit of your innovative products and services with the trade fair.
- Your commitment of financial and human resources for participation to a trade fair.
- Your contribution to EU strategic autonomy and/or the image of the EU as technology powerhouse.
Please note that you are required to submit a 4-slide pitch deck as part of your application (see instructions in the online application form). The information you provide will be shared with external experts to maximise potential benefits and the impact of your participation.
The EIC team will then contact all applicants once the selection process has been concluded and inform each applicant of the outcome of their application.
Cancellation policy
Cancellations will only be considered in duly documented cases of “force majeure”. Unjustified cancellation can lead to exclusion from future EIC Business Acceleration Services initiatives.
About the EIC International Trade Fairs Programme 3.0
The EIC International Trade Fairs Programme 3.0 supports the internationalisation of European SMEs, scale-ups and start-ups, building on the success of its predecessor, the EIC Overseas Trade Fairs Programme (OTF) 2.0. If you’re interested in knowing more about the programme and our open calls, please visit our page in the EIC Community.
The EIC International Trade Fairs Programme 3.0 is an initiative of the EIC Business Acceleration Services. Stay tuned on upcoming calls and find additional information through our news, stories, and programme-related trade fairs available via the EIC Community Platform and the EIC Business Acceleration Services newsletter.
Need help?
Contact us through the EIC Community Helpdesk (select the category EVENT- EIC ITF Programme – MEDICA 2025 as the subject).
DISCLAIMER: This information is provided in the interest of knowledge sharing and should not be interpreted as the official view of the European Commission, or any other organisation.