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Story 03 April 2023

Open Call: The European Pavilion returns to GITEX 2023

Eirini Sotiropoulou

The EIC Overseas Trade Fairs (OTF) Programme 2.0 goes at GITEX 2023, the last trade fair of this programme, and the European Innovation Council (EIC) invites you to submit your application to be part of the European Pavilion. The leading exhibition will take place from 16 to 20 October 2023 in Dubai, United Arab Emirates and it is set to unite the tech world with the year's biggest and most mind-blowing showcase of enterprise solutions. 


GITEX constitutes the most influential meeting place for the technology industry, bringing together thought leaders and innovators to discuss, debate and challenge current sector trends, showcase revolutionary products and identify future opportunities.

Following the success of the European Pavilion in GITEX 2022, 20 selected EIC beneficiaries will showcase and explore the latest technologies, meet international leaders and discuss new ideas from mission critical cloud, IoT and cybertech to breakthroughs in artificial intelligence, quantum computing and sustainability.

With 8 shows under one roof, conference programmes with 1000+ expert speakers, 5000+ exhibitors and more than 200 government entities from 170+ countries, the trade fair provides a strong business platform for tech giants, creative start-ups and enterprises. 

If you are interested in pitching your advanced innovations globally, establish strategic partnerships and leverage extraordinary business opportunities, GITEX 2023 is the ideal tradeshow for interaction and networking. 


Applications are open until 15 May 2023 


What’s in it for you?

EIC-funded SMEs, start-ups and scale-ups, who will be selected to attend GITEX 2023, will have access to unique business services, including pitching, a free booth to exhibit their innovations within the European Pavilion and mentoring services. Please be informed that the reimbursement of 50% of all expenses up to EUR 1 000 is not included this time.


Who can apply?

GITEX 2023 is looking for EIC-funded SMEs, start-ups and scale-ups working on innovative technologies in the following fields: 

  • Telecom & 5G
  • Energy
  • Smart Cities & Artificial Intelligence
  • Healthcare
  • Future Mobility
  • Cybersecurity
  • Data Economy
  • Marketing Technology (Martech)



After logging in with your EU-Login credentials, please fill in the application form and answer all the questions. 

You will be assessed on the following criteria:

  • Your plan to internationalise your innovative products and services overseas.
  • The expected impact of your participation to the trade fair.
  • The fit of your innovative products and services with the trade fair.
  • Your commitment of financial and human resources for participation to a trade fair. 
  • Your contribution to EU strategic autonomy and/or the image of the EU as technology powerhouse.

Please notice that the information you provide on the application form will be shared with external experts in order to maximise potential benefits and ensure the effectiveness of meetings. For the evaluation and final ranking of companies, our external experts will check for your TRL.

The OTF team will contact all applicants around end of May, once the selection process has been concluded and inform each applicant of the outcome of their application.

About the EIC Overseas Trade Fairs Programme 2.0

The EIC OTF Programme 2.0 supports EIC beneficiaries to promote their commercialisation strategy in foreign markets and leverage business opportunities at the most popular trade fairs, strengthening the EU innovation brand around the world. Selected EIC-funded SMEs, start-ups and scale-ups from EU Member States and associated countries have access to the Programme.

The EIC OTF Programme 2.0 is running throughout 2022 and 2023, offering EIC beneficiaries the opportunity to attend 15 international trade fairs in different sectors across EU and extra-EU markets (Southeast Asia, the United Arab Emirates and the United States of America).

Should you have any question, please contact us through the EIC Community Helpdesk (please select the category “EVENT – EIC OTF Programme – GITEX 2023’’ as the subject).


Cancellation policy
Cancellations will only be considered in duly documented cases of “force majeure”. Unjustified cancellation can lead to exclusion in future EIC Business Acceleration Services initiatives. 

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