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Story 27 May 2024
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EIC Soft-landing Programme: Expand your business into new markets and learn from local experts

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As part of the European Innovation Council Business Acceleration Services (EIC BAS), the EIC Soft-landing Programme is a dedicated service for EIC-backed scaleups that aims to provide them with in-depth business support and tailored guidance in their global expansion. 

When entering new markets, EIC awardees might face numerous challenges covering many different aspects. From  identifying suitable opportunities and partners, to understanding local cultures, regulations, and business landscapes, it is of extreme value to have expert and local guidance. 

The EIC Soft-landing Programme is a new exclusive business acceleration service that provides customised guidance and support tools to EIC awardees, who have launched and gained traction abroad and want to expand to a new market. Upon open call selection, the top European innovators embark on a 3-month journey, in which they receive customised insights and training from high-level local domain experts to prepare their pitches and match them with the target market. 

What does the programme offer? 

  • Local market outlook and opportunities presentations 

  • Tailored mentorship to build a strategic journey with focus on internationalisation  

  • Tailored coaching services adapted to EIC awardees needs, including cultural and intellectual property training 

  • Exclusive presentations from Venture Capitalists, IPO founders, Enterprise Partners and world-wide recognised institutions 

  • Pitch workshops including one demo-day 

  • Visits to innovations hubs and unique networking opportunities  

  • Robust follow-up support to build business partnerships 

Learn more about the EIC Soft-landing Programme in San Francisco and Silicon Valley (19 – 24 May 2024).

Want to discover more about the EIC Soft-landing Programme? 

Last 19-24 May 2024, the EIC Soft-landing Programme took place in San Francisco and Silicon Valley, USA. With the support of the EIC and US partners, the 15 EIC-backed companies joined a 6-day intense “business bootcamp” that included: business meetings, presentations involving  30+ speakers, networking events including the “European Innovation Spotlight Event” with 200+ attendees, tours and visits to innovation hubs such as the NASDAQ Entrepreneurial Centre and the Stanford University School of Medicine, workshops and 1 demo-day for pitch presentations. 

About the EIC Soft-landing Programme 

Following the EIC International Trade Fairs & USA Soft-landing Programme 3.0 success, the EIC Soft-landing initiative is now a stand-alone programme. This new exclusive business acceleration service provides customised guidance and the adequate tools for EIC awardees who have launched and gained traction abroad and want to expand to a new market without keeping their attention away from their main operations at home. 

If you’re interested in knowing more about the programme and our open calls, please visit our page in the EIC Community.     

Need help?       

For additional information, please refer to our helpdesk by choosing “EIC Soft-landing Programme” as the subject. 

DISCLAIMER: This information is provided in the interest of knowledge sharing and should not be interpreted as the official view of the European Commission, or any other organisation.

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