Interactive scan code technologies for consumer on-pack promotions
PepsiCo

About

PepsiCo is a global food and beverage corporation dedicated to innovation, sustainability and enhancing consumer experiences, with an emphasis on creating advanced solutions that optimize operations, minimize environmental impact and enhance customer engagement. 

The Challenge

The challenge focuses on developing new interactive scan code technologies for on-pack consumer promotions. The aim is to improve: 

• The ease of consumer participation by reducing manual entry errors and fraud. 
• The cost-effectiveness and production efficiency of promotional codes on cans, labels and closures. 
• The integrity of promotions by ensuring secure and verifiable redemption. 

The ultimate goal is to implement scalable and sustainable solutions that enhance consumer interaction while maintaining PepsiCo’s production efficiency and sustainability commitments. 

Timeframe

• Deadline for Submitting Offers: 31 July 2025

Who can apply

• Scalable and cost-effective solutions that simplify consumer participation and reduce manual entry errors. 
• Technologies ensuring secure, fraud-proof promotions and seamless integration with existing manufacturing lines. 
• Approaches that support high-speed production (1,000+ parts per minute) and align with PepsiCo’s sustainability goals, without impacting recyclability, carbon footprint or packaging weight

How to apply

Application through the PepsiCo’s Open Innovation Portal. Find here all the details and the submission page

The SPIN4EIC consortium is not responsible for the challenges launched by private or public buyers. Each participating entity is solely responsible for its own challenge, including the selection process, communication with applicants, and all information provided to participants.