On the 30^th October, in Porcia – Italy, a selected number of top SME Instrument companies will have the opportunity to present their business cases and ideas to Electrolux managers. Meet and exchange with fellow SME Instrument companies and network with corporate representatives.

The event is supported by the Business Acceleration Services, available to companies funded by the SME Instrument, and is open to all companies with innovative approaches to the household and professional appliances industry, namely manufacturing technologies, materials and sustainable solutions, automation and quality control, sensing and acoustics.

The increasing pace of change in the global market for home and professional appliances stems from a number of trends such as increased consumer power, digitalization, sustainability, consolidation and a growing middle class. These changes are placing demands on investments and economies of scale, but also open up major opportunities.

Electrolux strategy comes along with the open innovation approach as a new way to do business through the synergy between internal and external networks. By capturing innovative business solutions outside the company and promoting them internally, the company is determined to reach innovators in new ecosystems. The goal is to identify new business opportunities across the entire value chain of the company and support the transformation of external ideas into internal projects.

This event is a fantastic opportunity for companies under the SME Instrument to connect with Electrolux, fast-grow their business, accelerate market penetration and tap into the global distribution and marketing channels of one of the world’s leading household appliances brand.

Do you think your company has all the ingredients needed? Apply here until the 23 of August.