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Story 15 April 2024

Open call: Present your groundbreaking tech innovation at MEDICA 2024 and help shape the Digital Health landscape in Europe


The European Innovation Council (EIC) invites you to apply for MEDICA 2024, one of the largest medical B2B trade fairs worldwide, taking place in Düsseldorf, Germany, from 11 to 14 November 2024.  This is the opportunity to enhance your visibility as part of the EIC Pavilion, offered through the EIC International Trade Fairs and USA Soft-Landing Programme 3.0.

MEDICA is the leading global trade fair showcasing innovation for the healthcare industry, which takes place along with COMPAMED, focused on medical technology suppliers. 

The event programme features a wide range of forums and conferences, covering 5 key spheres: Med Tech & Devices, Digital Health, Lab & Diagnostics, Physio Tech, and Disposables. Beyond these spheres, there is a rich supporting program comprising forums, conferences, and special shows. These activities serve as valuable spaces for knowledge exchange and networking opportunities with industry leaders. 

Some key highlights of the 2023 edition are:   

  • Over 83,000 attendees, from 166 countries, linked to the healthcare industry 
  • More than 6,100 exhibitors, from 69 countries  
  • 609 speakers and 482 high-level presentations 
  • Exciting supporting program of 7 forums, 3 conferences and 3 special shows 
  • An online matchmaking tool that enabled 172,216 person recommendations between exhibitors and visitors 

See how it was at MEDICA 2022! 


If you are an EIC-funded company and you would like to be among the 15 companies selected, apply now

Applications are open until 15 May 2024 

What’s in for you? 

SMEs, startups, and scaleups funded by the EIC and chosen to participate in MEDICA 2024 will gain:  

  • Premium Networking and Mentorship: Participants have the opportunity to connect with leading entrepreneurs in their respective industries as well as top business mentors, fostering valuable connections and insights. 
  • International Visibility and Reputation: ITF 3.0 maximizes visibility onsite, providing EIC beneficiaries with an unparalleled platform, the European Innovation Council Pavilion, to showcase their most innovative products and services. 
  • Exclusive Learning Prospects: Through workshops, preparatory training sessions with market experts, and constructive debates, participants can learn from industry leaders, share knowledge, and gain insights into market trends and best practices. 

Who can apply? 

MEDICA 2024 is looking for EIC-funded SMEs, scaleups and startups working on innovative advancements in the following fields:  

  • Medical Imaging 
  • Laboratory Technology 
  • Diagnostics 
  • Health IT 
  • Mobile Health 
  • Physiotherapy/Orthopedic Technology 


After logging in with your EU-Login credentials, please fill in the application form and answer all the questions.  

You will be assessed on the following criteria:  

  • The expected impact of your participation to the trade fair. 
  • The fit of your innovative products and services with the trade fair. 
  • Your commitment of financial and human resources for participation to a trade fair.  
  • Your contribution to the EU strategic autonomy and/or the image of the EU as technology powerhouse. 

Please note that the information you provide on the application form will be shared with external experts in order to maximise potential benefits and ensure the effectiveness of meetings.  

The EIC team will then contact all applicants once the selection process has been concluded and inform each applicant of the outcome of their application. 

About the EIC International Trade Fairs and USA Soft-landing programme 3.0 

The EIC International Trade Fairs & USA Soft-landing Programme 3.0 (ITF) offers EIC beneficiaries a unique and privileged opportunity to advance their commercialization strategies in both European and foreign markets. By providing valuable business services, and the participation in renowned trade fairs across the EU, the Middle East, and the USA, as well as engaging in soft-landing activities in the USA, the program thrusts EU innovation into the spotlight in some of the world's most promising markets. 

For inquiries, please reach out to us via the EIC Community Helpdesk, by selecting "EVENT – EIC ITF Programme – MEDICA 2024" as the subject in the "Category" session.  

Cancellation policy 

Cancellations will only be considered in duly documented cases of “force majeure”. Unjustified cancellation can lead to exclusion in future EIC Business Acceleration Services initiatives. 


DISCLAIMER: This information is provided in the interest of knowledge sharing and should not be interpreted as the official view of the European Commission, or any other organisation.

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