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Story 10 March 2023

Open Call: Explore global opportunities and lead the future of consumer industry at IFA 2023


The EIC Overseas Trade Fairs (OTF) Programme 2.0 continues the innovation journey to new destinations and offers the unique opportunity to 20 pioneering EIC-funded companies to be a part of the EIC Pavilion at IFA Berlin 2023, the world’s largest international tradeshow for consumer electronics and home appliances. IFA 2023 will take place on 1-5 September 2023 in Berlin, Germany. 


IFA brings together the latest innovative tech, global players and the most radical thinkers in the industry, offering companies opportunities for lead generation, thought leadership, brand awareness and networking to reach a vast international audience of retailers, distributors and media. Numerous workshops, fruitful roundtable discussions and keynote speeches from pioneering thinkers aim at helping European SMEs, start-ups and scale-ups, grow in today's evolving innovative ecosystem. 

The 2023 edition of the trade fair will welcome 2,000+ exhibiting companies from 130+ countries and 180.000 attendees. If you are eager to showcase your extraordinary innovations and connect with the entrepreneurial start-up community, IFA 2023 is the ideal tradeshow for interaction, engagement and networking.


Applications are open until 14 April 2023


What’s in it for you?

EIC-funded SMEs, start-ups and scale-ups, who will be selected to attend IFA 2023, will have access to unique business services, including pitching, matchmaking support, a free booth to exhibit their innovations within the EIC Pavilion, mentoring services, and the reimbursement of 50% of all expenses up to EUR 1 000.


Who can apply?

IFA 2023 is looking for EIC-funded SMEs, start-ups and scale-ups working on innovative advancements in the following fields: 

  • Audio & Communication
  • IoT solutions
  • Computing & Gaming
  • Fitness & Digital Health
  • Home & Entertainment



After logging in with your EU-Login credentials, please fill in the application form and answer all the questions. 

You will be assessed on the following criteria:

  • Your plan to internationalise your innovative products and services overseas.
  • The expected impact of your participation to the trade fair.
  • The fit of your innovative products and services with the trade fair.
  • Your commitment of financial and human resources for participation to a trade fair. 
  • Your contribution to EU strategic autonomy and/or the image of the EU as technology powerhouse.

Please notice that the information you provide on the application form will be shared with external experts in order to maximise potential benefits and ensure the effectiveness of meetings. For the evaluation and final ranking of companies, our external experts will check for your TRL.

The OTF team will contact all applicants at the end of April, once the selection process has been concluded and inform each applicant of the outcome of their application.


About the EIC Overseas Trade Fairs Programme 2.0

The EIC OTF Programme 2.0 supports EIC beneficiaries to promote their commercialisation strategy in foreign markets and leverage business opportunities at the most popular trade fairs, strengthening the EU innovation brand around the world. Selected EIC-funded SMEs, start-ups and scale-ups from EU Member States and associated countries have access to the Programme.

The EIC OTF Programme 2.0 is running throughout 2022 and 2023, offering EIC beneficiaries the opportunity to attend 15 international trade fairs in different sectors across EU and extra-EU markets (Southeast Asia, the United Arab Emirates and the United States of America).

Should you have any question, please contact us through the EIC Community Helpdesk (please select the category “EVENT – EIC OTF Programme – IFA Berlin 2023’’ as the subject).


Cancellation policy

Cancellations will only be considered in duly documented cases of “force majeure”. Unjustified cancellation can lead to exclusion in future EIC Business Acceleration Services initiatives. 

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