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Story 22 September 2022

Open Call: Exhibit energy solutions and conquer new markets at Middle East Energy 2023

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Eirini Sotiropoulou

The EIC Overseas Trade Fairs (OTF) Programme 2.0 invites you to submit your application for Middle East Energy 2023 and be part of the European Pavilion. With a 46-year legacy, the world’s leading energy event brings together key industry players, global experts, governments and fresh-thinking startups to drive cost-effectiveness and efficiency in the energy sector. The long-established trade fair will be held on 7-9 March 2023 in Dubai, United Arab Emirates.  


Middle East Energy has been guiding the MENA region through the energy transition, by bringing together buyers and sellers from across the globe, in order to explore the latest advancements in energy products and contemplate the future of alternative energy solutions that will help in delivering more efficient and resilient power systems. In its previous edition, the trade fair welcomed over 20,000 visitors and 800+ exhibitors from 170 countries, making it an essential platform for brand promotion, launch of new products and innovations, as well as networking with international business leaders. 

Middle East Energy 2023 is a strategic opportunity for you to meet the industry's most influential stakeholders and develop new areas of business that will reinforce your market position. Interested in showcasing your outstanding innovations, enabling energy transition?


Apply by 5 December 2022. 


What’s in it for you?

EIC-funded SMEs, start-ups and scale-ups, who will be selected to attend Middle East Energy 2023, will have access to unique business services, including pitching, matchmaking support, a free booth to exhibit their innovations within the European Pavilion, mentoring services, and the reimbursement of 50% of all expenses up to EUR 1 000.


Who can apply?

Middle East Energy 2023 is looking for EIC-funded SMEs, start-ups and scale-ups working on cutting-edge innovations in the following fields: 

  • Smart solutions and automation,
  • Renewable and clean energy,
  • Critical power and backup generators,
  • Transmission and distribution,
  • Energy consumption and management.



After logging in with your EU-Login credentials, please fill in the corresponding form and answer all the questions. 

You will be assessed on the following criteria:

  • Your plan to internationalise your innovative products and services overseas.
  • The expected impact of your participation to the trade fair.
  • The fit of your innovative products and services with the trade fair.
  • Your commitment of financial and human resources for participation to a trade fair. 
  • Your contribution to EU strategic autonomy and/or the image of the EU as technology powerhouse.

Please notice that the information you provide on the application form will be shared with external experts in order to maximise potential benefits and ensure the effectiveness of meetings. 

The OTF team will contact all applicants in December, once the selection process has been concluded and inform each applicant of the outcome of their application. 


About the EIC Overseas Trade Fairs Programme 2.0 

The EIC OTF Programme 2.0 supports EIC beneficiaries to promote their commercialisation strategy in foreign markets and leverage business opportunities at the most popular trade fairs, strengthening the EU innovation brand around the world. Selected EIC-funded SMEs, start-ups and scale-ups from EU Member States and associated countries have access to the Programme.

The EIC OTF Programme 2.0 is running throughout 2022 and 2023, offering EIC beneficiaries the opportunity to attend 15 international trade fairs in different sectors across EU and extra-EU markets (the United Arab Emirates and the United States of America).

Should you have any question, please contact us through the EIC Community Helpdesk (please select the category “EVENT – EIC OTF Programme – Middle East Energy’’ as the subject).


Cancellation policy

Cancellations will only be considered in duly documented cases of “force majeure”. Unjustified cancellation can lead to exclusion in future EIC Business Acceleration Services initiatives. 

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