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Story 24 April 2024

Open call: Accelerate your journey to success by joining EIC at CES 2025 in Las Vegas


The European Innovation Council (EIC), under its International Trade Fairs and USA Soft-landing Programme 3.0, invites EIC-funded companies to embark on a path to internationalisation at the Consumer Electronics Show (CES) 2025. After this year’s prosperous presence (CES 2024), this is a great opportunity to represent European innovation at a well-known global tech event, happening from 7-10 January 2025, in Las Vegas, USA. 

This is where companies meet new partners and where industry experts take the stage to unveil their latest releases and boldest breakthroughs. Owned and produced by the Consumer Technology Association (CTA), CES is a unique tech event worth exploring for innovative business opportunities. 

From AI and Digital Health to Space Technology and Cryptocurrency, CES showcases companies from a wide range of sectors, including manufacturers, developers, suppliers of consumer technology hardware, content and technology delivery systems. The program includes a conference with +50 speakers and high-level business experts and pioneering leaders. 

Applications are open until 26 June 2024! 

Apply now ! 

What’s in it for you? 

A delegation of 15 SMEs, startups, and scaleups, supported by the EIC, will be selected to attend CES in January 2025. The selected recipients will receive exclusive business services, such as matchmaking, pitching, mentorship support, tailored workshops that refine their US market approach, and expert guidance that will pave their path to success. 

Who can apply? 

CES 2025 is looking for EIC-funded SMEs, startups and scaleups working on innovative advancements in the following fields:  

  • Smart Home and Appliances  

  • Smart Cities & Resilience 

  • Artificial Intelligence 

  • Mobile Hardware   

  • Sport Tech  

  • Gaming   

  • IoT/Structure 

  • Digital Health   

  • Space Tech  

  • FinTech  

But there’s more… 

CES 2025 selected candidates will be required to attend the in-person Pre-departure event CES Unveiled Amsterdam, which will take place in Amsterdam, The Netherlands, on 15 October 2024. 

In partnership with the EIC, this side event will include additional services like matchmaking, pitches, awards, an after party, and an increased exhibitor footprint. A full day of improvement to prepare the selected companies achieving their goals in the US market through: 

  • Stronger business connections  

  • More robust sponsorship packages and sales support 

  • Increased focus on investment community 

  • Improved value proposition 


After logging in with your EU-Login credentials, please fill in the application form and answer all the questions. You will be assessed on the following criteria: 

  • Your plan to internationalise your innovative products and services overseas. 

  • The expected impact of your participation to the trade fair.  

  • The fit of your innovative products and services with the trade fair.  

  • Your commitment of financial and human resources for participation to a trade fair.   

  • Your contribution to EU strategic autonomy and/or the image of the EU as technology powerhouse.  

Please note that the information you provide on the application form will be shared with external experts in order to maximise potential benefits and ensure the effectiveness of meetings.  

The EIC team will then contact all applicants at the end of March once the selection process has been concluded and inform all applicants of the outcome of their application. 

Still curious? Get to know the EU Delegation to CES 2024 and watch this video

About the EIC International Trade Fairs and USA Soft-landing Programme 3.0 

The EIC International Trade Fairs and USA Soft-landing Programme 3.0 supports EIC awardees to promote their commercialisation strategy in foreign markets and leverage business opportunities at the 12 most popular trade fairs and during 4 soft-landing programmes in the US, strengthening the EU innovation brand around the world. Selected EIC-funded SMEs, startups and scaleups from EU Member States and Associated Countries have access to the Programme. 

Should you have any question, please contact us through the EIC Community Helpdesk (please select the category “EVENT – EIC ITF Programme – CES 2025” as the subject). 

Cancellation policy 

Cancellations will only be considered in duly documented cases of “force majeure”. Unjustified cancellation can lead to exclusion from future EIC Business Acceleration Services initiatives.  

DISCLAIMER: This information is provided in the interest of knowledge sharing and should not be interpreted as the official view of the European Commission, or any other organisation.

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