Ready for CES Unveiled 2024? CES Unveiled is the official pre-event of CES Las Vegas and it will take place on 15 October 2024, in Amsterdam. It serves as a precursor to CES 2025, which will return to Las Vegas from 7-10 January 2025, and offers a glimpse into the innovative prowess emerging from Europe. EIC teams up again with CES and, for the 4th year in a row, will join the international trade fair with a selected group of 15 EIC-backed companies. What about the Pitch Battles? Keep reading to learn how you can register!
Additionally, it has been organized a startup pitch battle open only to startups registered for CES Unveiled Amsterdam. Curious to get to know more and discover how to take part in it? Read below to get all the details, and if you meet all the criteria, join the battle.
EIC to partner up with CES Unveiled
CES Unveiled in Amsterdam facilitates extensive networking opportunities, enabling attendees to create valuable connections and explore potential collaborations. This event highlights the importance of a cohesive innovation ecosystem where startups, investors, and industry leaders can work together to drive progress and create impactful solutions.
In an exciting collaboration, the Consumer Technology Association® (CTA) has joined forces with the European Innovation Council (EIC) for CES Unveiled in Amsterdam. This partnership underscores the EIC's pivotal role in driving technological advancements and fostering innovation across diverse sectors.
The European Innovation Council plays a pivotal role in the event, reinforcing its mission to support groundbreaking projects and high-potential startups. The EIC’s collaboration with CES Unveiled provides European startups with invaluable exposure, investment opportunities, and the chance to form strategic partnerships. For the EIC, CES Unveiled is an opportunity to foster innovations from early-stage research to commercialization.
Introducing the startup pitch battle
One of the additions to this year's CES Unveiled in Amsterdam is the introduction of the startup pitch battle. This competition is open exclusively to startups registered for the event, providing them with a platform to present their innovative solutions. The contest consists of two rounds:
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Round one – online entry: Startups must submit their applications via an online form by 30 August, 2024. Judges will select eight to ten finalists from these entries.
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Round two – finalist presentations: Finalists will present their innovations on-site at the event on 15 October 2024. Each startup will have three minutes to present their product, followed by a two-minute Q&A session with a panel of judges. The winners will be announced on the same day by 9:00 PM CEST.
The winning startup will be selected based on the judges’ votes for the product’s ability to meet the following qualifications: 1) The product’s application of technology for positive societal impact; 2) Uniqueness; 3) Problem and Solution; 4) Overall Feel.
The winning startup will be awarded a coveted booth space in Eureka Park at CES 2025 in Las Vegas, along with promotional opportunities and a hotel room in Las Vegas for up to five nights.
How to get involved
Startups interested in participating in the pitch battle must meet specific criteria, including being founded between 2019-2024 and showcasing technology applicable to the consumer tech space. Contestants must be registered attendees for CES Unveiled Amsterdam 2024 and must be eligible to exhibit in Eureka Park® at CES 2025, including precise requests listed in the regulation: detailed submission guidelines and entry forms are available on the CES Unveiled Amsterdam website.
About CES
CES® is the most influential tech event in the world, serving as the proving ground for breakthrough technologies and global innovators. It is where the world's biggest brands conduct business, meet new partners, and where the sharpest innovators hit the stage.
Registration Information
Registration to attend CES Unveiled in Amsterdam is open. For more information on exhibiting at the event, contact CESUnveiled@CTA.tech. For further details and updates, visit the European Innovation Council Community Platform.
If you are eligible, do not hesitate to join the startup pitch battle now! Register here.

DISCLAIMER: This information is provided in the interest of knowledge sharing and should not be interpreted as the official view of the European Commission, or any other organisation.