Most SMEs and innovators want to grow beyond borders. It’s a natural ambition that follows their entrepreneurship dreams from the very beginning. The successful exploitation of markets abroad has proved to be an essential driver of the recent growth of many EU SMEs. Many initiatives in Europe have been supporting startups interested in either exporting for the first time or growing their exports. With this motto in mind, one of our last training sessions from the first cohort of the EIC Women Leadership Programme will be focused on internationalisation and new markets. During this event, our coach Andreas Preuß will assist leaders in going beyond their home/local markets (following their innovative business implementation); and will provide strategies to conquer new markets and best practices on internationalisation. The event will also include testimony from a successful startup exploring business abroad. 

Register here (registrations are open until 15 February).

Date: 16 February 2022 

Facilitator: Andreas Preuß

Keynote speakers: To be defined 

Duration: 2h00 (9:30h – 11:30h CET)

Key objectives: 

• Assist leaders to go beyond their home/local markets following their innovative business implementation
• Hands-on: When and how to expand your visionary idea overseas? What are the main do‘s and don‘ts to access a new market? How to manage a company in different geographic, linguistic, legal and cultural contexts?
• Internalisation best practices: benchmarking of success cases

Meet the Facilitator

Dr. Andreas Preuß is Managing Director of Dr. Preuß Consultants and Founding Partner and Director of The Future Energy Consulting Company (TFECC). Before founding TFECC, he was Client Partner at Korn/Ferry International and Senior Vice President with DHR International. Prior to joining Korn/Ferry, he was Partner in a Munich based business consultancy, focusing on the Chemicals and Life Sciences Industry.   Previously, he was with one of the largest media corporations worldwide (Bertelsmann), where he was responsible for the Business Development of the Healthcare activities.

He started his career in the Pharmaceutical Industry as Director of Clinical Research and Development at a large German pharmaceutical company (Hoechst/Aventis), with responsibility for the clinical R&D of blood plasma products and genetically engineered proteins. Andreas studied Analytical/Solid State Chemistry and Economics and holds a Ph.D. in Solid State Chemistry.

Additional information

The EIC Women Leadership Programme participants have to join at least 75% of these events. These events are important steps that will mark your participation in the EIC Women Leadership Programme, so you should really strive to be present. If your participation is not possible, please inform the organisation team as soon as you can.

About the EIC Business Acceleration Services

This opportunity is brought to you by the EIC Business Acceleration Services. To explore other opportunities to connect with the largest corporates in Europe, keep an eye on our events page. 

About the EIC Women Leadership Programme

The EIC WLP aims to enhance skills and promote networking for women in the EIC Community. In doing so, the EIC seeks to increase the number of women-led companies created and succeeding in business, and increase diversity in innovation and tech. The EIC Women Leadership Programme will also establish several partnerships with experienced European Female organisations to deliver training and networking events that go beyond its own network, bringing unique and novel opportunities. 

Need help?

For additional information, please refer to our helpdesk (please choose 'EIC Women Leadership Programme' as the subject).