Finnish innovator HappyOrNot is the company behind the smiley faces on the customer feedback satisfaction terminals that in a very short time have become part of our customer landscape. And be prepared to see more of them! This company that has received funding from the European Innovation Council (EIC) pilot has recently secured 25 million dollars in a series A funding round, led by Verdane.
EIC innovator HappyOrNot previously got over €14 million in investment from European Venture Capital firm North Zone and Australian fund Airtree. North Zone is known for having backed other Nordic start-ups like Spotify and Klarna in their exponential growth.
In airports, restaurants, hospitals and offices, HappyOrNot's feedback stands asks customers to rate their experience immediately by tapping on buttons featuring faces ranging from happy green to sad red, have conquered airports, public services, offices and restaurants on both sides of the Atlantic. The terminals gather data that is then analysed for continuous improvement or human resources. The Finnish company founded in 2009, monitors and tracks improvements in customer service through its app, breaking down its reports by the hour so businesses can see where customer satisfaction needs improving. The company opened a real market with its innovation – it has 4000 clients and has installed 25.000 terminals in around 100 countries.
HappyOrNot received €689.000 funding from the EIC pilot in early 2017 to develop its application. The company also made it to number 212 on the FT1000 Europe’s Fastest Growing Companies list. It has already increased its headcount but with the new funding it hopes to grow from 65 people to over 200.
View HappyOrNot's information on the EIC SME Instrument data hub.
DISCLAIMER: This information is provided in the interest of knowledge sharing and should not be interpreted as the official view of the European Commission, or any other organisation.