Following ARSPECTRA’s remarkable participation at Arab Health 2023 in the context of the EIC Overseas Trade Fairs (OTF) Programme 2.0, the company marked significant business growth and established partnerships with industry leaders. Exhibiting under the EU Pavilion, the General Manager of ARSPECTRA, Cedric Spaas, describes the positive experience and shares insightful tips for a successful presence in high-level business events.
What is the business impact created following your participation in the trade fair? Is there any milestone achievement to announce?
CS: As a younger company with a first focus on the European and American markets, Arab Health represented an important opportunity to evaluate and reach out to the Middle Eastern and other global markets. As one of the key trade fairs in the medical industry, it opened up new collaborations with regards to distribution, commercial outreach, as well as new technologic partnerships.
To what extent OTF 2.0 helped you in achieving your organisation goals and business growth?
CS: The new distribution and technologic partnerships represent a relatively important potential for further growth beyond the primary European and American markets. Through partners, Arspectra’s solutions gain larger outreach on the global markets, both within the Middle Eastern region, and beyond.
From your experience with OTF 2.0, what business aspects do you think exhibitors should consider when preparing for tradeshows, both locally and internationally?
CS: The main thing that we noticed from our experience with OTF 2.0 is that exhibitors should consider important differences, as well as similarities, can show up with regards to the regulatory, legal, and commercial go-to-market requirements for medical devices. Partnerships with local players strongly facilitate and accelerate access and growth.
What are your ambitions and future expectations for the company after OTF 2.0?
CS: Our ambitions and future expectations are continuing the outreach to the Middle Eastern and global markets through partnerships.
Finally, could you offer any additional tips to prospective applicants?
CS: Arab Health is one of the global trade fairs that gathers a large variety of important stakeholders to the global growth of SMEs. Come well prepared and focused on the key elements of interest, while enjoying the large diversity of global medical technologies and medical device firms present.
About ARSPECTRA
Founded in Luxembourg, Arspectra offers a variety of proprietary platforms and solutions to address a wide spectrum of medical use cases and needs. Arspectra’s Augmented Reality glasses and solutions are developed with & for the clinical end-users and their procedures. The company’s solutions represent a novel standard of visualisation, communication and future navigation for a large variety of use cases.
About Arab Health
Arab Health attracts top healthcare professionals, manufacturers and service providers. It allows exhibitors to stay current with the latest trends, advancements, as well as keep ahead of competition in one of the fastest growing medical destinations. Bringing together experts from all major medical disciplines, Arab Health 2023 gathered almost 60 000 attendees with more than 4 000 exhibitors from 163 countries, delivering a platform to cutting-edge technology and the latest innovation designed to tackle the most pressing health challenges.
About the EIC International Trade Fairs and USA Soft Landing Programme 3.0
The EIC International Trade Fairs and USA Soft Landing Programme 3.0 (previously Overseas Trade Fairs 2.0) supports EIC Awardees to promote their commercialisation strategy in foreign markets and leverage business opportunities at the 12 most popular trade fairs, strengthening the EU innovation brand around the world. Selected EIC-funded SMEs, start-ups and scale-ups from EU Member States and associated countries have access to the Programme.
Check the EIC International Trade Fairs and USA Soft Landing Programme 3.0 for additional information. For stories, open calls and events, you may also visit the EIC Community Platform.
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DISCLAIMER: This information is provided in the interest of knowledge sharing and should not be interpreted as the official view of the European Commission, or any other organisation.