In these workshops, delegates learn how best to arrange their market(s) in segments, and therefore are able to identify which customers are most likely to purchase their products/ services.

Grouping customers in this way allows SMEs to prioritise sales activities and to approach each group in specific and cost-effective ways.

Segmentation & Distribution Academy Workshop (14-15 February 2018, Brussels): Segmentation

Segmentation & Distribution Academy Workshop (14-15 February 2018, Brussels): Distribution

Market Segmentation Academy Workshop (14-15 February 2018, Brussels): Testimonials