The European Innovation Council Business Acceleration Services and P&G invite you to participate in our brand-new Planet.tech challenge. This is a great opportunity to enhance your cooperation with P&G and co-create innovative solutions to a number of pre-determined challenges related to the European Green Deal, the European Commission roadmap to make EU’s economy sustainable. 



Apply and step up to the plate.

Applications are open until 19 April 2020 23.59 (CET).


What’s Planet.tech?

The European Green Deal, and the major sustainability challenges it will tackle, ask for close collaboration across value chains. Concrete pilots between the best start-ups/scaleups and knowledgeable corporates are critical to demonstrate business solutions and de-risk major investments for scaling.

With the Planet.tech initiative, the EIC Business Acceleration Services offers the opportunity to enhance your cooperation with P&G and jointly devise innovative solutions to a number of pre-determined challenges in the field of sustainability. 


Selection procedure

P&G will dedicate a team of experts to select the SME with the highest possibilities to develop a joint Proof of Concept (PoC) around the challenges proposed. 

On 3-4 June, the pre-selected EIC SME will meet online with high level corporate decision makers to present their solutions and establish one-to-one business discussions.  

After this initial meeting, P&G will take a final decision regarding the development of a PoC or any other kind of pilot collaboration. Successful pilots will be invited to showcase their solution in a dedicated event in Brussels, Belgium in autumn 2020 (tbd).



P&G is currently looking for innovative approaches and solutions for smarter and more sustainable packaging. Specifically, the following challenges:

Technical solutions to use less virgin plastics for liquid product containers. 

  • Identify alternative recycled resins for liquid containing products
  • Approaches to reduce resin use in plastic packages. 
  • Alternative packaging solutions to plastic containers for liquids.
  • Alternative packaging business models such as re-fill and re-load at home or in store to reduce overall plastic use and delight the consumer.
  • Technologies and solutions embedded in packaging to prevent microbial contamination in re-fill of products


Enabling technology approaches and solutions to realize the “Holy Grail 2.0” initiative.

Separately, P&G is interested in partnerships to enable further sustainability opportunities:


Product ingredient transparency and traceability

  • Identify digital platforms which enable transparency of chemical ingredients of formulated consumer products such as detergents, shampoos etc. 
  • Technology and digital platform solutions to enable traceability of products and packages.


New business model

In line with recent declarations by President von der Leyen (minute 18-19) P&G is looking for companies with new lease business models and opportunities in laundry, garment and home care application. 


This opportunity is brought to you by the EIC pilot Business Acceleration Services. Read our 2019 yearly wrap-up and our report on EIC Corporate Days to learn more about what we do and how we do it and check the EIC Community regularly. 

To explore other opportunities to connect with the largest corporates in Europe, keep an eye on our events page

Should you have any questions regarding the event, please refer to our helpdesk: https://community-smei.easme-web.eu/contact (please choose “Planet.tech P&G” as the subject).




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